U.S. Postal Service to Introduce New Product Line
Licensing Agreement Signed with Fashion Apparel Company
WASHINGTON -- Neither snow, nor rain nor gloom of night has taken on a different meaning at the U.S. Postal Service with plans to launch a new product line of apparel and accessories under the brand name, "Rain Heat & Snow."
The Postal Service’s unofficial motto, Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds, serves as a backdrop for a licensing agreement the organization has signed with Cleveland-based fashion apparel company Wahconah Group, Inc. The agreement leverages Postal Service intellectual property by introducing the Rain Heat & Snow brand of apparel and accessory products.
“This agreement will put the Postal Service on the cutting edge of functional fashion,” said Postal Service Corporate Licensing Manager Steven Mills. “The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ also known as wearable electronics.”
“The Wahconah Group is excited to be working with the U.S. Postal Service in launching this all-weather line of clothing, said Chief Executive Officer Isaac Crawford. The products will build on the rich American history of this iconic brand, creating specialized apparel for consumers, at affordable prices, delivering something new and exciting that retailers can offer their customers.”
Wahconah Group, Inc. is a minority-owned company based in Cleveland, OH, with extensive experience in the fashion apparel industry. The firm designs, sources, manufactures and sells apparel with a focus on the men’s apparel market. The company is establishing a showroom in the garment district of New York City to showcase their apparel lines to the fashion industry.
Under the licensing agreement with the Postal Service, Wahconah will initially introduce Rain Heat & Snow apparel and accessories for men with future plans for a women’s line. The goal is to sell this product in premier department and specialty stores.
The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations.
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A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation; 152 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations. With more than 31,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $65 billion and delivers nearly 40 percent of the world's mail.
If it were a private sector company, the U.S. Postal Service would rank 42nd in the 2012 Fortune 500. In 2011, the U.S. Postal Service was ranked number one in overall service performance, out of the top 20 wealthiest nations in the world, Oxford Strategic Consulting. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency for seven years and the fourth Most Trusted Business in the nation by the Ponemon Institute.
The Wahconah Group designs, sources, manufactures, and sells apparel with an initial focus on the men’s apparel market. The Company’s initial lines include advanced technology integration - highlighting experience and international contacts in retail, fashion and technology. While the Company works globally and has developed an international supply chain, it is also committed to establishing American based manufacturing capabilities and providing jobs in the United States.
Please Note: The press release above was release by the United States Postal Service on their website on February, 19, 2013. However, it is now no longer online. Expert Market has reproduced it here as a historical reference.